New Branding, New Studio, New Start {Dallas Fort Worth Children’s Photographer}

I’ve been tweeting, Facebooking and blogging about the new branding and studio and finally, with so much excitement I might just explode, I’d love to share with you my entire new marketing package, websites and space! Most of you know that I recently made the switch from weddings to babies/children/teens.  It’s where my heart is at and I’m so excited to have finally “specialized”.  Along with that change, came a desire to re-brand and the opportunity (thank you God!) to open a studio.

First, I want to  express my sincere gratitude and admiration for Jane Johnson of Custom Photography Blogs.  Jane and I met a year ago when she led the Be Thou My Vision Christian women’s photography retreat in Oregon, and we’ve since become great friends.  I knew when I was ready to change my “identity” that Jane was the one I wanted to work with.  Her style, personality and love for the Lord made the whole process that much sweeter.  Having been in marketing/advertising for several years before venturing out to start my photography business, I’ve learned the importance of having a cohesive online presence and marketing materials.  But mostly, they should reflect your style and your personality as a photographer.  I think Jane nailed it.

Let me take you through the process…

The “inspiration” I provided her with (I’m an Anthropologie fanatic and love all things vintage!):

The elegant/whimsical logo she created:

The marketing materials included a full welcome packet (including complete pricing information, a trifold brochure, and custom designed portrait contract), stationery package (including business card and letterhead), custom sales receipt template, twitter page design, splash page design and two customized BigFolio templates for separate children and senior sites. Can I just say….SWOON?!

Splash Page:

Children’s Site:

Senior Site:

Twitter Page:

Thanks to Big Folio for my amazing sites and working with Jane on the customization!

Ok, just one more quick and fun new thing before the studio pics…

I’ve used Design Aglow ever since I discovered them two years ago when starting my business.  They have the most unique products for photographers and I so recommend them for your product/marketing needs!  I also enjoy the digital publications they publish – so much inspiration to consume!! Needless to say, I was GIDDY when they recently selected images from my Mattie and David Austin wedding as well as the recent toddler shoot of Abby to showcase on their new Visual Poetry accordion albums.  So exciting!!!  I can’t wait to make my first one!! Thanks again Design Aglow!

And now, a few images of the new studio space which I think is a great extension of the branding!  I will still primarily shoot on location but this will be a great alternative and a place to display work, meet with clients and review images/products with them.  I never thought I’d have a space this quickly, and God has been so good!  Here are a few from the main studio space.  More to come of the office area/client previewing room.  Enjoy!